Teletext Holidays has agreed a new partnership with Humax, the digital TV recorder and set-top box specialist, to offer a holiday search App on all new Humax Freeview HD boxes.
The App will allow travellers to check-out great value holiday packages by destination whilst relaxing on the sofa, with the best of the online deals and best sellers delivered via the television.
The Teletext App can be accessed through the Humax TV Portal, available on the HD-FOX T2 and HDR-FOX T2 boxes, by clicking on the Teletext Holidays button or App, in a similar way to the smart phones format – but on the television. The App will sit alongside other on-demand and internet services, including BBC iPlayer, YouTube and internet radio.
The move is a first for the travel industry and follows the successful launch of Teletext Holidays’ App on the Samsung Smart televisions and Samsung Smart blu-ray players last year.
Teletext Holidays wants to grow its presence across all internet connected televisions as part of its strategy to keep its place as the travel industry’s only television market place.
Victoria Sanders, Teletext Holidays managing director, said: “Searching for holidays on the television is what our brand is famous for so the partnership with Humax is an exciting new direction for us. Like our deal with Samsung, this is a first for the travel industry and I believe it has the potential to transform the holiday search process. We’ve invested in creating an App which is simple, inspiring and practical to use. The joy for customers is being able to browse through available holidays, then see hotel images and destination video guides all from the comfort of their sofa.”
She added: “There’s been a lot of consumer marketing about the switch to digital this year and this has prompted high volume sales of the new breed of televisions and boxes. As people get used to the technology it will become the norm to have an internet connection via their TV and we are leading the way as a platform for holiday search.”
Graham North, Commercial Director, Humax UK, comments: “Our agreement with Teletext Holidays will ensure Humax can expand the range of on-demand and internet services available on our Freeview HD boxes, with a trusted brand. Alongside advanced recording and fantastic HD sound and picture quality, the addition of Teletext Holidays ensures Humax continues to offer value-added services that will be a welcome addition to the TV viewing experience.”