In support of Code Madeleine

by Jonathan Milligan - 01/11/2007

Teletext Holidays is fully supporting Code Madeleine, a new campaign launched by the News of the World this week.

Named after Madeleine McCann, the little girl who went missing in Portugal earlier this year, the initiative hopes to help keep children safe while on holiday.

The Code's aim is to trigger a system of securing premises and systematically searching for a child in the critical hours immediately after they have been reported missing.

The six-point Code Madeleine plan has been developed with the full support of the Federation of Tour Operators (FTO) and the Association of British Travel Agents (ABTA).

Based on the US nationally recognised Code Adam, it has the full backing of Madeleine's parents, Gerry and Kate.

For more information, visit http://www.newsoftheworld.co.uk/campaigns/codemadeleine.shtml.

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