Swedish shops are great for clothes and there are numerous home-grown H&Ms in bigger towns plus plenty of Ikeas if you want to stock up on cheap home decor. Gothenburg has Norstan, the largest indoor shopping centre in Sweden, for when it's a bit nippy outside. Otherwise hit the antique halls of Vastra Hamngatan 6 for some classic Swedish folk art and simple furniture pieces.
In Stockholm, touristy shopping with lots of cheap and not-so-cheap souvenirs can be found in Gamla Stan, or head to Sodermalm for genuine curio and antique shops. Big department stores include NK, Ahlens and PUB, and shopping arcades include Gallerian and Sturegallerian. The H&M flagship store is found on Hamngatan.
Sweden's most visited tourist attraction is Liseberg amusement park in Gothenburg which has 35 adrenaline-pumping rides including Balder, named the best wooden rollercoaster in the world. At the Universeum science and technology museum families can explore the underwater worlds of the Baltic Sea.
Younger visitors on holiday here will enjoy Stockholm's Junibacken, with its storybook worlds of iconic Swedish children's author, Astrid Lindgren (of Pippi Longstocking fame).
Visit the famous Ice Hotel which is rebuilt every year in Jukkasjarvi near Kiruna. Go hiking, cross country skiing or climbing in major mountain resorts such as Abisko, Bjorkliden and Riksgransen or visit one of the country's many national parks to experience the beauty of untouched wildernesses. These include Abisko, which has 440 kilometres of marked trails and Sarek, intersected by the bright green glacial Rapapaato River and is full of moose, bear, lynx and wolverine.
Take a boat trip out to Stockholm or Gothenburg's picturesque archipelagos to drink in the magnificent scenery and spot wildlife.