Shopping is nothing to match Ibiza Town, but there are plenty of decent shops to browse and take a wander round the little summer market stalls of leafy Passeig de s'Alamera.
If you like markets, then head to Es Cana, a couple of miles away, it's known for its weekly Wednesday "hippy market" (at Club Punta Arabi) from May-October. It's a far cry from the 1970s original market but still an experience, with about 400 stalls.
With its selection of fine beaches, relaxed atmosphere and wide range of self-catering accommodation and hotels, Santa Eulalia is a family holiday winner.
Kids will love a trip on the Santa Eulalia Express - well, it's hardly an express service, more a little toy-town train that makes a circuit of the area from the Town Hall.
The nearby charming interior hilly town of Santa Gertrudis has leafy streets, whitewashed houses, a laid-back lifestyle, pretty cafes and a church containing the largest belfry in the Balearics.
Make a trip into Ibiza Town to see the streets at night buzzing with restaurants, bars and cafes and shops open until late, as well as the marina with its many gorgeous yachts.
An hour's boat-ride from Santa Eulalia is the tranquil little island of Formentera.