Purchase some duty-free delights in Playa de las Americas's shops. Electronic goods, perfume, tobacco, booze, leather goods and jewellery are all good buys and the best places to shop are the San Eugene Centre or the more authentic Torviscas Market which starts at 9am on Thursdays and Saturdays.
Local shopkeepers will take a siesta in the middle of the day for around three hours but they open up for business late into the night.
The kids are unlikely to forget whale and dolphin watching and operators run trips from Puerto Colon in nearby Los Cristianos.
Within the town you'll find water parks, tennis courts, amusement arcades, go-karting, and all the watersports you'd expect of a popular resort, like jet skiing, windsurfing and banana boat rides. Those in search of thrills can even try a bungee jump at the Sky Park.