La Selva, at the southern end of the Costa Brava's 160 km coastline, is the heart of the region's mass market tourism, with the lively Lloret de Mar resort the main haven for the sun-seeking, party-loving 18 to 30-year-old crowd.
Nearby Tossa de Mar is more low-key and is favoured by families and couples. Equally popular is Blanes, although its quaint appeal is sometimes undermined by unsightly modern property developments. It does, nonetheless, offer water-skiing, a nice sandy beach, a colourful fish auction and a bit more of a Spanish flavour.
For truly languid, unspoilt beaches, though, Baix Emporda, in the middle section of the Costa Brava, is the place to head. Calella, a former fishing village, is a good choice for villa holidays, while Llafranc is smaller and more upmarket. Far-north resorts include laid-back Estartit, a magnet for scuba divers.